#ImNotaNumber (UTS Insearch)
UTS Insearch is a premium pathway provider to the University of Technology Sydney (UTS), one of Australia's leading universities. The #ImNotaNumber campaign was created to increase brand awareness and student enrolments domestically. Australian students who did not meet the university entry criteria (ATAR) for their chosen course would normally miss out. However UTS Insearch offers pathways to these students so they can get into the course they want. A dedicated microsite, social media pages, videos, digital and print advertising were created to support the campaign.
